17 Best Online Survey Tools and Software that Drive Customer Feedback

In today’s online marketplace, survey tools, and likewise, the software has become an essential means to identify customers’ preferences. By using online survey tools, customer feedback is extracted, which has been one of the driving forces behind the design, manufacturing, and advertising of any product or service. So, if you want to stay updated, below are 17 best survey tools listed, which happen to be one of the best online marketing tools for startup businesses too.

17 Best Survey Tools and Software

Let’s examine the top online survey tools in complete detail.

  1. Survey Monkey – Recommended

    Easy to use interface makes it the most popular survey tool in the digital market. Born in 1999, Survey Monkey has come a long way, offering a scheme of 10 questions and 100 respondents per free trial. For short surveys, trial version suits. If you want to create long cum in-depth survey forms, then it is advisable to switch to the paid versions of Survey Monkey. The paid versions start from $26/ month.

    Survey Monkey
    Survey Monkey Features:-
    – Automatic Notifications
    – Data Import/Export
    – Social Media Integration
    – CRM Integration
    – Email Integration
    – Customizable Branding
    – Real Time Data
    – Customizable Reporting

    Sign up for Survey Monkey here.

  2. Typeform

    A Barcelona based SAAS Company; Typeform has a wide range of questions spanning domains from short text responses to ratings, multiple options, and opinion-oriented questions. Typeform free trial gives 100 responses per month. If you are looking for more than a typical standard survey, then Typeform serves you better than most of the online survey tools available nowadays. For more than 100 responses per month’s needs, you can switch to paid versions of Typeform starting from $29/month.

    Typeform
    Typeform Features:-
    – API
    – Customizable Templates
    – Reporting & Statistics
    – Automatic Notifications
    – Data Import/Export
    – Custom Fields
    – Electronic Payments
    – Customizable Branding
    – Email Integration

    Sign up for Typeform here.

  3. SoGoSurvey

    SoGoSurvey is one of the best survey software which offers you 24 unique question types with no upper limit on the number of surveys and questions. It’s the ability to embed surveys into emails, and web pages in free versions are a plus point. It has an upper limit of 200 on the number of respondents per year.

    SoGoSurvey
    SoGoSurvey Features:-
    – Multiple-Select Checkbox Question Type
    – Text box Question Type
    – Define Text box Size
    – Date Question Type
    – Add Comments Anywhere
    – Limit Open-Ended Answers
    – Activity Dashboard
    – API
    – Custom Fields
    – Real Time Data
    – Reporting & Statistics
    – Customizable Templates
    – CRM Integration
    Check more features on SoGoSurvey.

    Sign up for SoGoSurvey here.

  4. Qualtrics

    Apart from the traditional mainstream surveys, Qualtrics offers a whole novel range of 100+ question types. Some of them are in the form of readily available templates, including features like email triggers and logic branching. Only one active survey at a given time and 100 responses are allowed in a free trial account of Qualtrics. For more features like customizable themes and email support, you will have to switch to the paid version of Qualtrics.

    Qualtrics
    Qualtrics Features:-
    – Custom Fields
    – Real Time Data
    – API
    – Automatic Notifications
    – Customizable Branding
    – Reporting & Statistics
    – CRM Integration
    – Customizable Reporting
    – Surveys & Feedback

    Watch a Demo of Qualtrics here.

  5. QuestionPro

    Having brands like Google, Microsoft, and Amazon on its side, QuestionPro is also a reliable option for medium and small scale businesses. Online polls and surveys using 30 different question types can be created using QuestionPro. In the free trial account, one can have 10 questions and 100 responses per survey. The paid version includes customizable themes and data export options starting from$35/month.

    QuestionPro
    QuestionPro Features
    :-
    – API
    – Data Import/Export
    – Social Media Integration
    – Customizable Branding
    – Drag & Drop Interface
    – Third Party Integration

    Sign up for QuestionPro here.

  6. SurveyGizmo

    SurveyGizmo is one of the online survey tools which lets you interact with your target audience via polls, quizzes and questions but lets you access their feedback/responses only in paid versions. If you want to measure the accessibility of your surveys and how much time a user takes to complete them, SurveyGizmo might be your option.

    SurveyGizmo
    SurveyGizmo Features:-
    – Customizable Reporting
    – API
    – Reminders
    – Automatic Notifications
    – Customizable Templates
    – Social Media Integration
    – Data Import/Export
    – Customer Database
    – Email Integration
    – Electronic Payments
    – Real Time Data

    Sign up for SurveyGizmo here.

  7. SurveyPlanet

    Coming on 7th position, SurveyPlanet is one of the easy to use survey software which lets you conduct online surveys with no upper limit on the number of surveys, respondents and questions. For the requirements of additional features like branching questionnaires, customizable survey themes and data export options, it is advisable to switch to their paid versions. The paid versions of SurveyPlanet start from $180/month.

    SurveyPlanet
    SurveyPlanet Features:-
    – Unlimited Surveys
    – Unlimited Survey Questions
    – Unlimited Responses
    – SSL Security
    – Basic Survey Themes
    – Anonymous Surveys
    – Share Surveys with Email
    Check more features on SurveyPlanet.

    Sign up for SurveyGizmo here.

  8. Zoho Survey

    Zoho Survey comes at 8th in the list of best survey tools as it offers an unlimited number of surveys with a limit of 15 questions and 150 respondents per survey. Its seamless integration with Zoho apps along with MailChimp and Google sheets is an additional advantaged feature. One can avail unique features like multilingual surveys, offline surveys and advanced email notifications in the paid version of Zoho.

    Zoho Survey
    Zoho Survey Features:-
    – Email Integration
    – API
    – Customizable Branding
    – Real Time Data
    – Surveys & Feedback
    – Social Media Integration

    Sign up for Zoho Survey here.

  9. Google Forms

    Google Forms is an online survey tool/software that is offered along with Google Drive office suite. The best part about Google Forms is its no premium version kind of thing. It is entirely free and no upper limit to the number of surveys per month. From questionnaires to quizzes and customizable surveys, it is lanced with Google sheets sharing and email embedding.
    Google Forms
    Google Form Features:-
    – Access Control
    – Customizable Branding
    – Custom Forms
    – Drag & Drop Interface

  10. SurveySparrow

    SurveySparrow offers a 14-day free trial with 100 responses per month and 10 questions per survey. It has 1500+ app integrations with Zapier, which makes it at the 10th spot on the list. SurveySparrow paid versions to start from $19/month, which includes the feature of display logic in the basic plan.

    SurveySparrow
    SurveySparrow Features:-
    – Activity Dashboard
    – Reminders
    – Surveys & Feedback
    – Data Import/Export
    – Reporting & Statistics

    Sign up for SurveySparrow here.

  11. QuickSurveys

    More than just a survey tool used to conduct online surveys, QuickSurveys serves as an on-demand cloud-based research platform driven by consumer feedback. The free version gives unlimited surveys and unlimited questions. This offers 50 templates and 21 question types. Advanced customization and concept randomization can be used via availing premium versions starting from $85/month.
    QuickSurveys
    QuickSurveys Features:-
    – Custom Fields
    – Email Integration
    – Real Time Data
    – Customizable Templates
    – Customizable Branding

    Sign up for QuickSurveys here.

  12. Survicate

    Survicate comes at 12th spot in the list of best survey tools that offer unlimited questions with skip logic in its free version. It provides proven templates and custom surveys. 50 people can be surveyed in its free version. To increase the number of people to be surveyed, you will have to switch to the paid version of Survicate starting from $59/month. The paid version includes data export options, customize endings, and integrations as well.

    Survicate
    Survicate Features:-
    – API
    – Customizable Branding
    – Access Control
    – Drag & Drop Interface
    – Reporting & Statistics
    – Data Import/Export
    – Automatic Notifications

    Sign up for Survicate here.

  13. SurveyLegend

    SurveyLegend allows you to conduct 3 free online surveys per account. It is one of the best survey tools that lets you create surveys on mobile devices and tablets as well. In its free version, the number of questions and responses are unlimited. Premium brands like Samsung and AirBnB use SurveyLegend. For surveys greater than 3 in number and data export options, you will have to switch to its paid version starting from $15/month.

    SurveyLegend
    SurveyLegend Features:-
    – API
    – Drag & Drop Interface
    – Data Import/Export
    – Automatic Notifications
    – Real Time Analytics
    – Third Party Integration

    Sign up for SurveyLegend here.

  14. SurveyNuts

    If you don’t want to get into hassles of making an account and directly switch to making survey forms, SurveyNuts is one of the best online survey tools suited to your requirements. SurveyNuts allows you to create survey forms on its home page without making an account. It offers an unlimited number of surveys as well as respondents but has an upper limit of 10 questions per survey.

    SurveyNuts
    SurveyNuts Features:-
    – Customizable Templates
    – Data Import/Export
    – Open-ended Questions
    Check more features on SurveyNuts.

    Sign up for SurveyLegend here.

  15. LimeSurvey

    An open-source online survey web application, LimeSurvey is an online statistical survey tool which is distributed under the GNU license. In its LimeSurvey Professional suite, it offers an unlimited number of surveys and 25 responses per month. No white labeling is provided in the trial version. Paid versions start from Rs. 689/month.

    LimeSurvey
    LimeSurvey Features:-
    – SSL Encryption
    – Space for uploads
    – Domain aliasing
    Check more features on LimeSurvey.

    Sign up for LimeSurvey here.

  16. Crowd Signal

    PollDaddy is now Crowd Signal. If your website is hosted on WordPress, Crowd Signal can be one of the best survey tools for you. It is known for offering unlimited questions, surveys and responses. The seamless integration of Crowd Signal with WordPress is like a cherry on the cake. For removal of a company’s branding and additional custom CSS and email support, a switch to paid version starting from $200 per month would be required

    Crowd Signal

    Sign up for Crowd Signal here.

  17. 123FormBuilder

    123FormBuilder ends the list of best survey tools. It lets you create online forms and manage workflows, along with analyzing accurate consumer feedback. This online survey tool’s free version is limited to 5 forms and 100 submissions per month. The paid versions of this survey software offer additional features like form calculations and custom JS scripts starting from $24.99/month.

    123FormBuilder
    123FormBuilder Features:-
    – Activity Dashboard
    – API
    – Data Import/Export
    – Drag & Drop Interface
    – Custom Forms
    – eCommerce Integration

    Sign up for 123FormBuilder from here.

Some of the Free Survey Software Available in the Market in 2020

  1. Survey Monkey
  2. SoGoSurvey
  3. Typeform
  4. Google Forms
  5. SurveyGizmo

Do you have any preferred online survey tools that we didn’t consider here? Share your top tools with us on email!


See Also: 9 Top Customer Feedback Softwares to Improve Customer Experience

See Also: 7 Best Online Quiz Maker Tools and Software 2020-21