How to Choose the Best Radio Broadcasting Software for You

Emilly

, Software, Tech

When you have a radio broadcasting station, you need the best radio broadcasting software to ensure that everything runs smoothly while you’re on the air. Fortunately, there are tons of software available, from professional programs to simple solutions. 

If you are a professional radio broadcaster looking for a replacement for your current software or a first-time online radio broadcaster who needs something simple, there is an option for you. To choose the best one, you need to consider some important factors, which we will go through in this article.

Understand the basic features

As a radio broadcaster, you broadcast your shows live through your radio station. You also have the option to record your shows and add them to playlists that will play automatically even if you’re not around. 

These days, radio broadcasting software has become increasingly popular. Online broadcasting or ‘streaming’ accounts for over 50% of internet traffic around the globe. Because of this, many software companies and developers compete to come up with the best and most unique options on the market. 

But before you decide on which software is the best, you need to understand the fundamental components of a basic live broadcasting setup. First, you need broadcasting software, which you will use to create the material for your broadcasts.

You will also need an encoder, which packages the input to send it to a network, platform, or site and a streaming service, which serves as your broadcast destination that provides output.

Finally, you must have a stable internet connection for transferring data to your streaming service. You may add other components too, but you need these basic ones to make your broadcasting setup work for you. 

Find out which are the best ones

The next step is to start looking for the available options. While there is countless software out there, you need to be very picky when choosing the one to use. Think about the features you need and make a list of them. You can use this list as a reference when looking for the perfect software for you.

If you don’t mind paying for your radio broadcasting software, you can opt for Audio Hijack, Traktor, or SAM Broadcaster. But if you’re a beginner who wants to try things out first, you can opt for Winamp, Pro AltaCast, or Broadcast Using This Tool (BUTT), which are free. 

Choose a couple of options and have a testing phase. During this phase, you can stream SiriusXM, which is one of the most popular radio broadcasting companies around. You can use this streaming service free of charge for up to three months, which would be more than enough to test your chosen software options.

Consider the pros and cons of each software

While you are looking at software options for your radio broadcasting setup, find out their pros and cons. Remember that the software you use can either make or break your broadcast as this is a tool you will need constantly. 

If the cons outweigh the pros, it’s time to move on. However, even if the software you want has a lot of advantages, but it doesn’t include the features you need, try to search for something else. 

Other characteristics to consider

Right now, the most popular broadcasting software share many common features. To make sure that you will choose the best one, consider compatibility. This is especially important if you already have existing hardware and a streaming service, and you just want to upgrade your software. 

Also, consider the price. There are plenty of free options available but they might not include the features you need. In such a case, you might want to consider choosing a paid software after going through a free trial period. 

If you want to broadcast live all the time, choose software that will allow you to do this at any time. Then you won’t have to schedule an event for your live broadcasts. Look for this feature if you need it, but it is usually only available to radio station owners. 

You can also look for additional or advanced features as this type of software offers varying levels of complexity. It’s best to learn all about the software you’re interested in before making your final choice.

By keeping all of these characteristics in mind, you can eliminate all of the broadcasting software that you know won’t prove useful. With a narrowed-down list, choosing the best one will be much easier.

Conclusion

Whether you choose a paid premium broadcasting software or a simple one that comes free of charge, make sure it includes all of the features you need. The great thing about the paid ones is that they usually offer a free trial first. Once you make a decision on the software to use, download it, and start learning more about it. The best way to do this is by using it every time you broadcast live.