Does every website need a color scheme? The answer is always a resounding “Yes!” That’s why you should look for the best creative agencies in San Francisco that can develop a unique color scheme for your website, or you can continue reading this post and learn how to do it yourself. The color scheme is not simply an aesthetic aspect of the webpage, it’s a powerful tool that reflects the brand’s values, beliefs, and goals. Every color has its meaning, as well as color combinations, so by using them effectively, you can help your business achieve its goals. So, a couple of tips can help you get a better grasp of this sophisticated matter.
Another thing that every UX/UI designer needs to keep in mind when working with color schemes is that they form the viewer’s first impression, and we all know how important that is. Think twice and discuss with the client what the impression they are trying to achieve is.
Why is a color scheme so important?
Before talking about how to make a color scheme for a digital product, let’s first understand why they are so important:
- Helps with brand recognition
- Sets the mood for company-client communication
- Aids in establishing a hierarchy of content on your pages, marking important and less important parts.
How to choose the perfect color
According to some research, most people make a subconscious decision to purchase a product within 90 seconds. Moreover, this decision is most often based on the perception of colors that a person sees. Surely you’ve noticed that most luxury brands rely on black and green, as its various shades are firmly entrenched in eco-brands.
To learn how to choose beautiful combinations of colors and catch harmony, you will have to spend a lot of time doing some research. If you don’t have time for this, and you need to start working right away, then just focus on the basics.
- Examine competitors’ signature colors or look at the shades used in the related industry.
- Ask the client for information about the company’s advertising products – if you’re lucky, you will be given a brand book, and the question of choosing colors will disappear.
- Find as many references as possible – if you’re afraid to choose the shades yourself, you can send the selection to the client and discuss possible solutions with them.
Services for selecting a website’s color scheme
There are several different tools available for creating a color scheme. Here are only some of them that advanced UX/UI designers use.
Adobe Color CC Service
This is an advanced tool that allows you to make color schemes for websites and other digital products. The online tool not only generates the scheme but it also lets you customize and adjust the colors. It can even make a selection of colors based on the uploaded image.
This tool will appeal to those who care about the WCAG abbreviation (Web Content Accessibility Guide, which includes a lot of recommendations that help you make web content easily accessible to different users – for example when you need to take into account the perception of visually impaired people). The necessary parameters are built into the picker algorithm, which is convenient when working on websites.
A free color palette generator that creates good options in a matter of seconds. If you don’t like the selection proposed by the system, then you can generate a new one or set certain colors and replace some shades.
Paletton is another interesting tool for creating color schemes for your website, largely repeating the capabilities of the already mentioned Adobe Color CC.
Color Safe Service
This service was specifically created to help UI designers. Its main feature is that the selected color palette can be immediately applied to the layout of the webpage and evaluate how successful the result will be.
It is a service for those who are not used to spending hours searching for the perfect color and who are ready to trust intuition. The selection of the shade is carried out while you move the mouse on the screen: it is worth clicking on, and the system will remember the color and offer to select the next one.
Reflecting brand values, establishing communication, appealing to your target audience – these are the core of any effective color scheme for a website. Every detail has meaning, and it is important to think everything through. It is also indispensable to test your solutions to be sure that your team has succeeded in creating the impression they wanted to make. By using color schemes effectively, you help businesses achieve their goals.