While writing a blog, it becomes essential to make sure that it reaches the target audience. Search engine optimization (SEO) becomes essential in finding the right keywords. The right keywords help the writer increase traffic. It also helps in delivering the content to the desired audience.
While the importance of keywords is certain, its amount always stays in the debate. The number of keywords to be used in a blog has been a topic of discussion. Should you focus on a single keyword or use multiple to increase the reach?
To find answers to this question, let’s understand a little about what actually are keywords.
What are Keywords?
Keywords are the words or phrases which the audience is constantly searching for. The keywords have to be relevant in order to target the right audience.
It is very important to choose the right keywords to make the blog post effective.
Keyword research should be carried out properly to deliver SEO content. Using the right keywords helps the blog to reach a larger and appropriate audience.
Keyword research is helpful in PPC Advertising and competitive research.
Types of Keywords
Choosing the right keywords and classifying them is essential. Some types of keywords are as follows.
Long-tail keywords- This contains three or more words that are a little too specific. For example- if someone looks for where to eat a particular dish, they will know it exactly.
Short tail keywords- These are more generic in nature—usually 1 or 2 words.
Branded keywords- They contain the name of the brand or the company.
- Head keywords- They have a very high search value. Usually, 1 or 2 words.
Tips to Choose the Right Keywords
It is extremely important for the writer to choose the correct keywords. It helps to fulfill the purpose of the blog. Here are some ways in which you can choose the right keywords.
Understand your audience- Before starting to write a blog, understand the needs of the client. Put yourself in the shoes of the customer. This will help you understand the answers the audience is looking for.
Keyword research – Perform thorough research of the keywords. There are various tools available for this purpose. You will find some really useful suggestions.
The relevance of the topic – topic and keywords should align to convey what you want to. Research and find the most relevant keywords for the topic.
Understand the competitors- It is always beneficial to analyze the competition. Look at the strategies and outlooks they are using. Understand and make your blog post stand out.
- Analyze and monitor your performance- Keep a check on how the used keywords are doing. Are they fulfilling the purpose? Update and remember that there is always scope for improvement. Check SERP result on SERP API tool by WhatsMySERP
How Many Keywords to Use and How to Use Them?
The question which always arises is how many keywords should you use?
Is it appropriate to use a single keyword or multiple?
There is no definite answer to this question. You can look for what works best for your blog.
Here are some steps you can follow.
Start with a single keyword- To begin with, a lot of keywords can cause the blog to appear unorganized. Try starting with a single keyword. Revolve the blog around it. Make sure you use it precisely and in control. Using a single keyword can also hamper the blog post.
Wait and monitor- Once you have written the blog, wait for some time. Monitor your performance. Figure out if the keyword is working for you or not. Keep track of your performance for further improvement.
Figure out what is working- Once you have monitored your performance, record what’s working. See if the keyword is ranking upper or not.
Look for additional keywords- Once you have tracked your performance, find additional keywords. Use SERP API, to look for keywords and start adding.
- Update your blog- Once you have figured out all the keywords, update your blog. There is always a scope for improvement. After updating, start monitoring your process again. Make additions and improvements whenever and wherever necessary.
Things to Keep in Mind
Right structure- Make sure that you don’t use the keywords randomly. Structure your blog and use keywords precociously. The right information can also get lost in the most disorganized blog.
Not too many keywords- Don’t go over the board and use too many keywords. Also, don’t overuse a single keyword. All these things can go against the blog and hamper the reach.
- Make it audience specific- Understand the audience and make it audience-centered. There should be a relationship between the topic and the keywords. It should weave a story
Keywords play an essential role when it comes to SEO content. Make use of various tools to find the appropriate keywords to target the audience. Start with one and then gradually more to multiple keywords. If used correctly, keywords can help accentuate the efficiency of your blog.
Take the best advantage of keywords to optimize your content for the best results.